RTFA: http://techdirt.com/articles/20080430/003115984.sh…
While Marvel s lawyers have been doing plenty of work on their own to hurt interest in the new movie Iron Man, some are suggesting an even more interesting scenario: that the release this week of the video game Grand Theft Auto IV to excellent reviews will have an impact on how many people are willing to buy tickets to Iron Man s opening weekend. Certainly, the target audience is similar and you could definitely see some gameplayers being more interested in exploring the game than going out to the theater.
Interesting, I think they will probably start factoring games releases into the marketing strategy. They already do this with other films, I.E. two big titles try not to open the same weekend.
older post
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks
(Trackback URL)